Can you imagine the challenge of figuring out how to seduce and beguile tourists/adventurers/those with any disposable income/where do we go next/ to pick your company for their next vacation? 

Wilderness and gourmet cooking?

Why not. 

You might have decided to go camping for the weekend, were kidnapped by a Yeti, managed to escape unscathed, and were hungry. Whip out the Dutch Oven you had conveniently packed in your backpack, caught a salmon, rooted around for some truffles, milked a wild sheep, made some butter and cheese, and since you didn't have enough time to let the unleaved bread rise, understood, first hand, how matzoh was actually made.

Works for me.