Get your lascivious fantasies under control, it's not what you might be thinking….I'm pretty certain, personally, I've never even met anyone named Mickey.

The Mickey that is being screwed with is our beloved, long venerated, multibillion dollar industry, lifelong iconic Mickey. 

No more Mr Nice Guy Mouse  Really? A snarkier, darker, more irreverent, Mickey? I wonder if Minnie was pushing this reincarnation. "Where's the edgier you, MIckey? You're just not doing it for me," she was heard to be lamenting.

I suppose, since Mickey's 80 years old now, left to his own devices he would have turned cantankerous. Isn't that what, eventually, we are all purported to do?

What's next? 

What else will Disney do to generate a renewed interest in their Brand?? Donald will admit that Huey, Dewey and Louie are actually his progeny since he was doing Daisy? Goofy will admit to moonlighting as the Big Bad Wolf? Videos of Annette and Frankie will surface, documenting their teenage squeaky clean image wasn't? 

Mess with success? Why not.

Consider New Coke, Tropicana's juice container and Crystal Pepsi, to name just a few that have been tinkered with.