Random thoughts

Yup, it appears that the ubiquitous Starbucks is rethinking what to call a few of its new stores. Recession, tastes, anti establishment, McDonald's McCafe, are perhaps a few of the reasons cited to explain the rationale behind this maneuver.

So it got me thinking.

How many name changes have occurred that actually changed the product, or the public's perception of the product?

So, I did a little research to see who had changed their name. You can make your own calls as to whether this altered your sensibilities. I might just give an editorial comment or two…

We've got Anderson Consulting that changed its name to Accenture. Turns out this was a fortuitous manuever after Anderson's accounting scandals.

Cosmair became L'Oreal. It did? Why?

Google, believe it or not, was called Backrub…go figure

Healthy Choice was called Diet Deluxe. A masterful name change, don't you think?

Jerry's Guide to the World WIde Web is now Yahoo. Which, purportedly is an acronym for "Yet Another
Hierarchical Officious Oracle".

Prince, who I am sure had yet another name (which I don't know) became a symbol (which I also don't know.)

You could also be a child of George Forman, have many siblings, all of which are called George, which makes it really easy to not get into trouble by blaming one of the other Georges.

I think I will wait and see what happens to the newly named Starbucks, rue the day I didn't buy into the heretofore Backrub now Google offering and be content that I know that a (whatever) by any other name (whatever) is still a (whatever) as long as it has lots of advertising dollars to spend to support it.

Schandenfreude I know I spelled it correctly because I looked it up.
Not sure if I can pronounce it…however.
Nonetheless, I think it's a great word. Of course, most of us don't/won't/can't admit to the feeling of schadenfreude, let alone to try to use it in a sentence.

But, it seems to me if we have a little recap of the past couple of months we can agree that even if we don't derive enjoyment (it does feel wrong, doesn't it?) from others troubles, there is a tad bit of snarkiness…when thinking about the following individuals, isn't there?

Sarah Palin, Dick Cheney, George W, Mark Sanford, to name a few, in the political arena

Bernie Madoff, Weizhen Tang, Clelia Flores, Jeffrey Guidi, Gary Armitage, James Koenig in the financial world.

And, I am sure that you have your own lists, which I would personally and no doubt gleefully love to hear about.

The following is a conversation (verbatim) I had with an acquaintance, this past weekend.

"I know, it's a bit insane" she said.
"What's insane?" I asked.
"As soon as you notice the dates on the newspaper I am reading" she responded, "you'll think I'm insane." So I said, "okay, I'll bite, what's the date of that specific newspaper you are reading, and I might as well ask about the rest of them in that pile next to you."

"June 2008", she said.

I know it's probably bad form to say, "yup, that's insane."  I opted for a "well, it is a tad eccentric."
"I know" she said, "but it's a thing I do, I must read every word of every paper, and I sometimes fall behind."
"But, she added, gotta tell you, the news was much better then."

I guess it might be hard for her to have a pithy conversation at a cocktail party, water cooler or some such gathering place, about what's currently happening…but she'd be great in giving some historical perspective, wouldn't she?

And so I loved the article in August's Vanity Fair Magazine, What's A Culture Snob To Do?  If, in fact, we are judged (somewhat, but more often than not) by what we are reading, the age of the Kindle, iphone, and any other electronic media, has denied us the opportunity of being instantly judgmental.

Don't agree?

When was the last time you espied a really really attractive person,observed them as they retrieved a book from their bag, and, much to your dismay (you were hoping for something that would, perhaps, prompt a conversation), saw they were reading, something along the lines of, Bridges of Madison County, the sequel. Unless, of course,that person opposite you was Clint Eastwood.

Yes, I am that shallow.

Anyway, if I can't make snap judgments about you by what you are reading anymore, I'll have to rely on something else. Maybe the fact that you have your iPhone, iPod, your Kindle and your laptop all spread before you says all I need to know about you.

Well, it clearly isn't going to happen from the Stock Market, at least these days, so folks are needing to be pretty clever as to how to maintain their life style and have enough for their retirement.

To that end, some pretty lucky Lottery playing individual is now the proud recipient of 133 million bucks. Assuming they know they won and come forward to claim their bounty. Would be a sad state of affairs if they lost their ticket on the way out of the convenience store. Why that might prompt a name change to the inconvenience store.

As far as winning the lottery, in reality the odds of hitting the big, huge, Mega Millions jackpot are something along the lines of 176 million to 1. When queried about why people would think that the odds of winning are in their favor, regardless of the statistics against it, Richard Wiseman, a professor of Psychology at the University of Hertfordshire, in England, wrote "People play the lottery, in general because they think they're special." I don't know about that, I think I am pretty special, but if the odds of dying are greater than the odds of winning, how special could I be?

I found another plan.

Have an affair with an elected official. A senator might be a good choice.

Apparently, Senator John Ensign's parents gave his mistress thousands. Ninety six thousand to be exact. Senator Ensign, a republican from Nevada, was involved in a little hanky panky from December 2007 to August 2008. His mistress had 6 months work for 100 grand. Not a bad return on investment.

Of course, I can't imagine being the recipient of that kind of largesse myself. While still pretty feisty, my ingenue days are long gone, I'm afraid.

But since it did happen in Nevada, land of legalized gambling, perhaps you'd like to engage, with me, in a game of Bingo, twenty-one, blackjack, or craps? "C'mon, roll 'em."

Superstitions I find it bizarre that friends (are they actually friends?) are compelled to send off notes that are fundamentally somewhat inane and then tell you that you will have terrible things happen to you if you don't copy, paste and forward it on to an additional ten people, whom you obviously don't like, either.

So, I don't.

Then I wait for something horrible to happen to me. Since it hasn't, so far, I imagine I have once again, escaped the wrath of the "why didn't you send this on" Gods. But I do think my days of this are probably numbered, and might have, sometime in the not to distant future, torture a few of those I know, with a forwarded call to action email. Just to be on the safe side.

And it is the concept of "just to be on the safe side" that confounds me. We knock wood, we throw salt over our shoulder, we avoid walking under ladders, and will do other rituals to ward off a bad thing happening.

Some of us have a talisman. 

Don't you love that word? Awkward to gracefully put into a sentence, i.e. "She carried her love letters, written to her, so long long ago, like a talisman… Since it is defined as an object, a charm or some such thing, to bring comfort and solace, we tend to be much more sympathetic to that activity. 

My comfort comes from my credit cards. Wonder if that counts as a talisman?

As of 17 minutes ago, I do.

Well, let me amend that. I signed up. I have yet to Twitter. 

I googled (mastered that activity) to find out why I think I should even consider this activity.

So here’s a couple of three things I found out. Cheesehead, (don’t ask) says there are three good reasons for us to do this. One: it is about building relationships. Would that be making new friends, I wonder, or finding a honey? If it is the latter, I guess that explains why I don’t have one of those either. Two, he says is about the Benjamins. WHAT IS A BENJAMIN? Appears to have something to do with business, consulting, corporate exposure. Is it the worlds longest acronym? Maybe, Be Engaged Now Just A Minute l’m New. Yeah, probably not. Lastly it’s Ease of Use.
Is he kidding? I came to a screeching halt after I signed on. In the 17 seconds that I created my profile (I am very good at that, my on line dating experience makes me the queen of profile posting) I had followers. FOLLOWERS? Where did they come from, I hadn’t written anything so what are they following?
Perhaps there is a section for “Hey, another technophobe just signed on.” Let’s take bets on how many days it is until she figures out how to Microblog.” Put me down for 5$, I won’t be up and running on this thing for weeks.

Twitter does have a self help video. I’ve often marveled as to how when you are watching one of these videos they seem to be  t a l k i n g   v e r y  s l o w l y, aware that if you need the assistance you might actually be alittle slow. I am enclosing that self help video for your viewing pleasure.

And, to add insult to injury, it appears, according to other info I found, Boomers are the fastest growing segment to the phenomenon of Tweeting, twittering, and tra la la ing.

Any thoughts, suggestions, how-to’s, success stories are welcome.

Truth in advertising In the past week alone I've seen a number of ads that absolutely baffle and astound me.

Let's see, first I came across a company called NYDJ® which stands for Not Your Daughter's Jeans®. Their claim to fame is that their jean  "lifts you up, you can wear one size smaller than you normally wear, they call themselves the original "Tummy Tuck Jean®".

Let's stay with the one size smaller notion. Is that for those of us who know that when we get to a certain size, and a kamikaze diet is only a mouthful away, that we will THINK that we are actually not at that size yet, and keep eating? Obviously, they do.

Here's one where the copywriter might be taken out and shot. The headline screams at you "Got Turkey Neck?" Get this, the tag line is "Remember…."If you have skin…you need StriVectin®." IF YOU HAVE SKIN?

Lastly, you can go check out, TryWrinkleCure.com. Here the claim is "Looking Better Means Living Longer." When was the last time you picked up a National Geographic and gazed, admiringly at the elders of some tribal culture somewhere in the outposts of New Guinea, or the Far East? Seems to me that they have lived a very very long life, as for the Looking Better Part…that's up for debate, but they certainly have endured very nicely, don't you agree, without The Miracle Cure®

Nonetheless I went ahead and bought all three products.

I applied StriVectin® to my entire body (I do have skin) put on my one size smaller, "not my daughter's jeans", which of course pushed the slathered StriVectin skin up and out causing my slathered skin to pour over the waistband, proceeded to reslather myself with The Miracle Cure® product so I could live longer. 

How come, I wondered, I don't "Feel Better" as advertised?

Putting it mildly Well, almost.

The Times article that I read, As People Age…. was attempting to determine if an aging brain responds differently than a younger brain to a promise of rewards. The volunteers were playing on line computer games. Their responses were measured when they anticipated winning money and when they actually did win money.

It appears that the brain responds differently to dopamine, a chemical messenger, as we age.
The result, they surmised, is a mellower older individual. The highs may not be as high, but neither are the lows as low.

Hmm, not so sure. It seemed to me that the flaw in the study might have been the decision to use on line computer games. How many of us really really feel highly stimulated by playing on line games?? Did the idea of winning money really motivate? Doesn't do much for me. Ho hum, yawn.

Had the reward been a really hunky, Erica Jong type fantasy (refer to her book, Fear Of Flying if you don't know what I am referring to…) would the results of the study been different?

Maybe not, but then again, they'd probably get more volunteers.

Last observations.

*Buying delicious Italian wine, grown in the region, not for export, leaving you with nary a headache in the morning, and costing less than 4 euros a bottle, is beyond wonderful.

*Preparing your own feast, with local products, bought at individual shops (macellaio/butcher; vedura/vegetable; pasticceria/bakery) in any hilltown you come upon,knowing that pointing at what you want, if the word in Italian can’t be retrieved, is met with a smile and the word supplied, all this at no extra charge.

Ladies And happening upon local ceremonies . Since we could not determine, from anyone, what this particular ceremony was about, I thought it aptly dubbed, by my friend David, to be the
Procession of Our Lady of the Upholstery. Worked for me.

Pek02sunflowers-field-umbria-posters
Linda’s wrong about the Capri and God thing, Umbria is where he/she summers.

*Ciliege (cherries) picked and eaten directly from the tree is almost a religious experience. Should I make this an R rated blog…hmmm, maybe not.

*I actually am convinced that I speak Italian. I arranged with a local merchant to have someone pick truffles for us, and we would purchase them from her, on Friday. Alternatively, I may have let her know I am joining a convent.

*I have become incredibly adept at washing down the walls of every bathroom I have been in since I have never mastered, or frankly understood, the concept of a hand held shower and no shower curtain.

Cartoon images on aMusingBoomer are from Cartoonstock.com

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