In 1968, the story goes, some enterprising creatives at the venerated advertising agency BBDO slipped 15 marbles, or thereabouts, under the vegetables in a bowl of vegetable soup. Not for flavor enhancement, you understand, but to keep the vegetables from sinking to the bottom of the bowl.  Clever?

Apparently not.

The FTC, the watchdog of communications, declared that advertising with false claims was a no no.

Really?

Didn't you think, as I did, that Lite foods would make you skinnier, dabbing a bit of fragrance here and there, you'd be irresistable, slathering toning cream all over your body would result in nary a wrinkle, dent or bump?

The FTC, apparently, only moniters out and out manipulations not wishful thinking.

Worried you've been had?? Duped? What you see isn't real??

There's hope on the horizon.

Sooner than later you can have your very own photoshop detector.

In the works is a software tool to measure how much a beauty or fashion photo has been altered. Can you imagine? The age spots actually didn't disappear, the waist line didn't shrink, the lashes didn't grow.

And, for the online dating world, total and complete havoc will ensue. 

I love it.