Why I might be on TV Guides email list, I have no idea, but there it was…in my in-box…the Fall Line Up, for me to, no doubt, get busy setting my DVR (which I actually can do) to record all the various and assorted new programs.

Not.

I get the correlation between programming and advertising dollars. Get more viewers, advertisers pay more for the air time. Easy. Create programming for the lowest common denominator, I don't get. The lowest common denominator, by the way, are people 18-49.

Boomers, it seems, don't make that cut. 

According to an article that I read  Baby Boomers upset TV isn't all about them. Advertisers will pay a premium for young viewers: $335 for every thousand people in the 18-24 age range that a network delivers. Viewers aged 55-64 are worth only $119 for every thousand.

Yikes.

After all those years of watching L'Oreal commercials, telling me how to cover my grey,  I actually believed "Because I'm Worth It" I was worth it.  Apparently, that's not the case.

But back to the fall lineup.

Since it seems clear that the programmers don't think that anyone over 50 has memories they can change the name, a few characters, and bring back programs that were on the air 20-30 years ago. Do you remember the Beverly HiIlbillies, or Green Acres?  It's back. This time it is called Hank.

In the meantime, based on what is scheduled for the fall,  I can live out my wildest fantasies. If I want to be the next model, apprentice, cook, idol, designer, treasure hunter, survivor, millionaire, made over, do over I have SO much to choose from.

Shoot me.