Know of him? 

42ish, talented jewelry designer, a Brooklyn boy. And, my newest idol. But, not for his very wonderful jewelry designs.

It's for his selection of his latest poster girl. Lauren Hutton.

Unlike Nora Ephron, it appears that Lauren's okay with her neck. And her hands. And those oh so definitive crevices surrounding her vaguely puffed lips. My hero.

Did I mention that I blew up the ad? 

I did.

Having spent the last few years figuring how to hide my neck I thought I would take a closer look at how to flaunt it. Swath it in a gold collar?

Horrors. 

Do I think Lauren's had an 'oh so teeny tiny tweak' here and there? Hmmm, maybe not so teeny tiny…If you are in and around 40 years of age, and reading this, are you having palpatations as to the portent of things to come?

Get over it.

Now, I'm not sure if I am ready to encase and thus highlight my neck with a thick gold choker, I might have opted to put it on my head, a tiara look works nicely, drawing the eye of the observer upwards.

Do I think that Alexis Bittar's team did some market research? Did they learn that the consumer is the over 50 crowd? Did they yield to the data? Does it matter?

I like it.